How it works


Shop, today on dei, its only a click away! Across a wide range of categories at your fingertips.


For every S$1 you spend, you earn 1 Gold. The more you spend, the more Gold you accumulate.


Instantly Redeem your Gold to offset your cart value at checkout.


Gold are the most rewarding loyalty program in the region. It is a reward loyalty program that offers you Gold on your purchase, that you may spend instantly on your next purchase across our platform
You earn Gold on every dollar you spent at checkout excluding delivery and Service Fees.
You can choose to reedem your available Gold at checkout
Yes, Gold can be earned and redeemed during sales and promotions.
No, you get Gold for the total product purchased
You can check it at Gold Transaction History and at checkout
Gold expire after a year from the date of collection.

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About DEI

Dei is an online portal that fulfills the daily needs of the Asian community in Singapore. We focus on sourcing for specialty products for the local community. A one-stop shopping portal to fulfil your daily essentials, we go the distance to ensure unparalleled customer service and convenience for our customers.

Hosting over 10,000 products and the widest range and variety of Indian goods, we are constantly increasing our product range to ensure everyone gets their shopping done from any store and have it delivered at a go straight to your homes at one delivery charge.